Meet the Team


Lucy Ratcliffe

Hello! I am one of the new owners of Signmaster Systems, along with Samantha Kehoe, we both ran the print business opposite Signmaster for 7 years before buying Signmaster. I have admired Signmaster from across the courtyard, our print business purchased all our hardware and consumables from Signmaster over the years and so already knew a lot about the business before taking over. Although buying Signmaster has now made us a re-seller over a printer, the experience we have gained running the print business will be invaluable to Signmaster’s customers going forward – after all we have been there and done it too! Sam & I have some great ideas for Signmaster going forward and very much look forward to the next chapter in Signmaster’s history.



Sam Kehoe

Apart from my Mother, the rest of the world calls me Sam. I’m one of the Directors at  Signmaster Systems Ltd. I am extremely excited about our new venture with Signmaster, and the direction in which we hope to take the business. My aim will be to ensure that our customers receive the best possible experience, and that we implement new ways to continue supporting our customers. 

 Rachel George

Rachel George
Accounts Manager

The future looks very exciting for Signmaster with the new directors ‘Lucy and Sam’ taking over the helm.  I have been at Signmaster for a considerable time now and am looking forward to new exciting times ahead.  In my early years I was always a directors PA.  I enjoyed this immensely but then found a new passion in accounting.  I then left my career as a PA and have trained to be an AAT professional.  In my spare time I enjoy spending time with my husband and children, driving them and the horses around all over the UK to many competitons together with Bailey, our cheeky and very greedy chocolate Labrador. 

 Jay Fleming  

Jay Fleming
Hardware and Software Manager

Hi, I’m Jay the Hardware Manager here at Signmaster. If you are looking to purchase or upgrade any hardware be-it printers, cutters or software, I am the man you need to speak to.

I have been at Signmaster for some time now and one of the longest serving members of the team. I pride myself in offering honest, impartial advice and building lasting customer relationships.

I am here to act as a consultant and help you grow your business by making sure you invest in the best solution for yours and your business’s needs.
When I’m not in work you I’m either spending time with my two kids (my mini me’s) who I am a very proud daddy to. When I’m not with the kids I’m at the gym, I also enjoy spinning, kettles and circuit training. I have a passion for Thai boxing ! Other hobbies and interests include fishing, walking and cycling.
I’m a massive foodie and am mostly found with some kind of food in my hand…


Glen Nunkoo
Inks & Media Manager 

Glen is the Inks & Media Manager at Signmaster and is responsible for ensuring you purchase the best consumables products for your needs. Glen has extensive knowledge in the wide-format print industry, having previously worked as Dealer/Sales Manager for Roland.

“I have been working in the printing industry for around 15 years and I joined Signmaster in February 2017. It’s a really exciting time to be at Signmaster, the future is looking bright and I’m looking forward to helping all of our customers grow their business along with us. We are introducing new products all the time including Signmaster’s new branded signmaking tools and a new range of pull-up and pop up displays.

I am always on the end of the phone to provide advice and guidance on any ink or media related questions you may have. If you would like to receive weekly special offers and product reviews from Signmaster, sign up to our newsletter here"


Sarah Challinor
Marketing and Design Executive 

Sarah is the Marketing and Design Executive at Signmaster and is responsible for continuous awareness of the Signmaster brand. Sarah works closely with the Sales team to promote all of Signmaster’s products, services and special offers via email, web, social media, print and exhibitions. Sarah also works with the Print Room to ensure all design requirements are met before the printing process.

“I am very excited for the future of Signmaster. The recent rebrand has given Signmaster a fresh new look and there’s lots more in store including a new website! The aim of our new website is to give visitors a better experience, some of the new features include a buy online option and access to technical support. We have also launched a new incentive this year with the Christmas Advent Calendar prize draw. Everyone who purchases from us throughout November will be entered into our prize draw and be in with a chance of winning some fantastic prizes including a Graphtec Silhouette plotter, Metamark and Poli-tape media bundles, champagne, courses and much more! Keep your eyes peeled for more special offers and incentives from Signmaster”

Kate Neiddu
Administration Manager

Hi I’m Kate – Print Room Administration Manager within Signmaster Systems. Having a number of years’ experience in administration / customer service, I am at the end of the phone to answer any questions you may have regarding any print requirements and help be that extended arm to your company.

In my spare time, I like to spend quality time with my family (whether it’s time at home or days out). I am a keen gardener and also have a great passion for food and enjoy cooking and creating new dishes.

Sam Hilton

Sam Hilton
Warehouse Manager

Hi, my name is Sam, I am the Warehouse manager at Signmaster Systems Ltd. I joined the company in August 2016. I have worked in Warehousing and Logistics for the best part of 10 years and was excited to join a growing company with a bright future. Outside of work I enjoy the outdoors, lifting weights, running, music and cooking.

Gary Roberts
Print Room Manager

Hi I’m Gary I am the Print Room manager here at Signmaster. I oversea production of all the printed work for our customers as well as helping out with any problems or samples that may come up.
I really enjoy the role as it gives me a great amount of satisfaction and it is a very practical based role. It is also an ever-changing role with new challenges every day.
Outside of work I enjoy cooking, spending quality time with my family and the occasional binge watch.


Geoff Powell
Technical Engineer

Hi, I'm Geoff. I am a Technical Engineer. I'm the man who will often pick up Technical Support Calls, repairs printers, service and refurb second hand machines. I like the variety of my role and enjoy the challenge of diagnosing and repairing. 

Olivia Davey
Print Technician

Olivia is the Print Room Technician at Signmaster and works alongside the Print Room Manager to print and produce high quality signage and display as a back-up service to Signmaster customers. Olivia works to deadlines ensuring all artwork passes quality control before being printed as well as maintaining the printers, stock checking and ordering materials.

Olivia began her career in 2013 at Print Monkey - the company Lucy and Sam owned before buying Signmaster.

“I started working at Print Monkey as an Apprentice in Printing and Graphic Communications after studying Business, Photography and IT at College. I always had an interest in print and decided it would be great to earn while I was learning. Since completing my Apprenticeship and working full-time in a printing environment, I have gained some invaluable experience. The move over to Signmaster has been even more beneficial as I’ve learned how to use more machines, software and my responsibilities have increased as our job roles have expanded.”

Jessica Liebich
Accounts Assistant

Since joining Signmaster Systems my enjoyment in talking with and helping customers on a day to day basis has grown considerably, providing an exceptional service is important to me and all staff here. I started off in general administration before I caught the accounting bug working alongside Rachel as she trains me; you can usually find me alongside a pile of paperwork or seeing to customer and supplier queries.

I am currently studying for my AAT Level 2 in bookkeeping and bookkeeping controls, I will the take this further to become a qualified AAT level 4 professional which I find very exciting and a great opportunity.

Outside of work my friends would say my two big hobbies are skiing and of course the rugby, you’ll catch me at the six nations and under armour series every time. The one thing I couldn’t imagine life without is my blue fronted Amazonian parrot Lola, I get the pleasure of her singing and talking to me every day.

Sal Salisbury
Business Administration Apprentice (Inks & Media)

Sal is the Business Administration Apprentice in the Inks & Media department and works closely with the Inks & Media Manager and Accounts department to process orders and ensure all paperwork is ordered and filed correctly.

Before joining the Signmaster team in January, Sal studied Media and Business Studies at sixth form and on completion of his A levels, decided an Apprenticeship was the next step for him.

“I saw the position at Signmaster and applied straight away. I have always been interested in cars and thought the wrapping and decal side of the industry was really interesting. Although I have only been here for a short period of time, the team have welcomed me in and I’ve learned a lot about the industry. I have really enjoyed the sales side of the Inks & Media department and building customer relationships. In addition to my role in the Inks & Media department, I have also completed my First Aid and Fire Marshal training and I’m looking forward to more training in the future.”

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