Empower Your Newsletter: A Guide to Taking Charge
Newsletter Edition – January 2024
Welcome to Empower Your Newsletter: A Guide to Taking Charge.
We hope this newsletter finds you in good spirits! Today, we delve into the exciting world of newsletters and share insights on how to take charge of this powerful communication tool. Whether you’re a seasoned newsletter creator, a serial start / stopper or just starting out, this guide will take you through the entire newsletter cycle.
But what has this got to do with printing? Absolutely nothing and everything! Yes, it’s not about print but it’s about business! We are a B2B business so one thing is for certain, in that all our customers are business owners or work for a business. Generally, we provide so much information about print but never really talk about business growth. The main purpose of the newsletter going forward will be about giving you updates on our business and some insights as to how you can grow your business.
To read our newsletter warmer please click here
The Newsletter Cycle
Your first idea is to start producing newsletters for your customers. You understand the benefits and importance of doing it and know that you can have a positive impact on your relationship with your customers.
Ask yourself: What value do you want to bring to your customers? What are their interests? Tailor your content to meet their needs. Have a brainstorming session with your team and if you have some customers who would be willing to share their thoughts – ask them.
Tip: Sometimes we can put too much pressure on ourselves to figure out each detail, this can also be procrastination. Sometimes, a little is enough.
Quote: Great things are done by a series of small things brought together ~ Vincent Van Gogh
Once you have a solid idea, it’s time to plan. Draft up a newsletter structure, decide on the how many times you will send one out, and set goals and add some branding.
Planning helps you maintain consistency and ensures your newsletter meets your overall goals.
Tip: Be yourself, talk as though you’re talking to one of your customers face to face. If you used a tone or vibe that isn’t true to yourself then it will become difficult to create content ongoing. Plus, people are good at spotting BS.
Quote: Authentic people instil a sense of trust. You trust that what they say and do is based on how they really think and feel. In contrast, someone acting from a disingenuous place might appear unnatural, insecure, or dishonest. ~ executive.berkeley.edu
Now you have a plan, it’s time to put it into action. Choose a user-friendly platform for newsletter creation and distribution. Platforms like Mailchimp can offer easy-to-use tools.
Focus on creating engaging content, including eye-catching visuals, and make sure your layout is easy to navigate.
TIP: Be as creative as you can be and be OK with that. Thankfully, we are all unique and so some of us are more creative than others. Be ok with you. Use what you have to help and be realistic. For example, I can fumble my way around Adobe Illustrator, I could have produced the above image using it, but it would have taken me about 1 hour. Instead, I decided that I would hand draw it, take a picture and have my image ready in 5 minutes. Simple but still effective! Whilst being realistic with my time management.
Quote: “There is no such thing as perfect. Perfection is Imperfection. When you focus too much on one thing, you tend to neglect another.” ~ Jason Salvino
How it Can Affect Growth:
In a nutshell, a strategic newsletter plays a pivotal role in business growth:
- Engagement and Retention
- Brand Awareness and Recognition
- Lead Generation and Conversion
- Customer Education
- Feedback and Improvement
TIP: I’m sure you have heard the tale of the ‘Tortoise and the Hare’. It’s important that your expectations are realistic. In most case, your audience is built slowly and steadily. Some months you may even loose followers but that’s ok. Believe in yourself, learn from each newsletter you write, listen to your customers and don’t be too worried to change things up if it doesn’t work.
Quote: Being a fish out of water is tough, but that’s how you evolve ~Kumail Nanjiani.
Sabotage the Newsletter and Stop:
To have newsletter success, be aware of potential pitfalls (sabotage):
Inconsistent Content: Irregular posting or content quality can lead to disengagement and unsubscribing.
Non relevant content: if you have non relevant content which isn’t of any value or interest to your customers it can result in disengagement and unsubscribes.
Overpromotion: If you adopt a SELL, SELL, SELL approach with your content, this will turn your customers off and they will smell your hidden agenda from a mile away. this may result in disinterest and reduced engagement.
Ignoring Subscriber Feedback: LISTEN! Always listen to feedback, if you ignore your customer feedback this can lead to a disengagement and unsubscribe.
Tip: I did some research, when I was looking at ‘what to do when your child wants to quit a sport’. The article had an interesting quote. I can’t remember it word for word but it was something like ‘Never quit anything on a bad day’. Give it time before you throw in the towel. Remember you can always adapt and review.
Thank you for being part of our community, and we look forward to sharing more exciting updates in the future!
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