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About Us

Signmaster Systems can provide you a solution to all your wide format printing needs from top brands like Roland and Mimaki. From purchasing new hardware and finishing equipment to stocking up on inks and media. We pride ourselves on going the extra mile and there are many benefits to becoming a long standing Signmaster customer.

As a company we have been trading for over 20 years and have developed a long standing customer base as a result, we are loyal and supportive and are here to help you as much as possible. We have facilities in Whitchurch, Shropshire and Weston-Super-Mare, North Somerset.

Here is an overview of some key reasons why we are the best solution for your business:

  • Expert & Honest Advice
  • Training & Installation option for Hardware purchases
  • Free delivery on Inks & Media
  • Fast Delivery –  a wide range of Inks & Media are on next day delivery
  • Fully refurbished second user printer are available
  • Second user finishing equipment
  • Free technical support with every printer
  • Monthly training days
  • Live demo room for you to test out any printers or equipment before you buy
  • Technical team that provides servicing & repairs


We have a wonderful showroom at Signmaster, designed to inspire our customers and help them widen their range of printing possibilities! Get in touch to book in a visit or demonstration.


Meet the team

Lucy Kehoe Signmaster Systems
Lucy Kehoe
Managing Director

Hello! I am one of the owners of Signmaster Systems, alongside my partner in crime, Samantha Kehoe. We purchased the business back in May 2017 and have been hard at it every day since. If you are a long standing customer of Signmaster (many thanks) you will have noticed a few changes since the change of management….. What with a new brand, new product range and now even new building – things have progressed well! If you are new to us, then welcome and thanks for coming on-board with us! One of the advantages Sam & I bring is that we were printers before and so understand the position you find yourself in when ink & media deliveries go wrong or the printer is down and so we continue to do everything possible to ensure our customer service is of the highest standard.

Samantha Kehoe

Apart from my Mother, the rest of the world calls me Sam. I’m one of the Directors at Signmaster Systems Ltd. I am extremely excited about our new venture with Signmaster, and the direction in which we hope to take the business. My aim will be to ensure that our customers receive the best possible experience, and that we implement new ways to continue supporting our customers.

Jonathan Humphreys
Finance Manager

Jonathan is the Finance Manager at Signmaster and is responsible for overseeing the financial function of the business. Jonathan brings 15 years of Accountancy experience to Signmaster, having worked in a number of Account Managerial and Auditing roles.

“Before joining the team at Signmaster I worked as a company accountant for a building contractor and prior to that I worked as an Accounts and Audit Portfolio Manager, servicing a wide range of clients from small to medium enterprises to well established businesses with a £50,000,000 turnover.

I am very excited for the future of Signmaster. I’m looking forward to studying each of the departments and reporting back on how they can improve certain aspects. I will be forecasting performance with current products and service lines but also looking at how the introduction of new products and services will effect the company.”

Jo Davies
Marketing Manager

Jo is the Marketing Manager at Signmaster and is responsible for all aspects of the Signmaster brand and its marketing. From social media and digital marketing to exhibitions and everything in between. Jo brings over 20 years of marketing experience to Signmaster and has worked across a variety of industries and sectors.

“It’s a really exciting time to be a member of the Signmaster family. We have the best range of wide format printing solutions available for our customers and we constantly strive to deliver an excellent customer experience. The future is bright at Signmaster!”

Jay Fleming Signmaster
Jay Fleming
Hardware & Software Manager

Jay is the Hardware Manager at Signmaster Systems and has been here for almost 9 year now.

Jay manages our hardware department and has built a very successful team that pride themselves on delivering excellent service and consultation to our customers, ensuring that they find the right solution for their business.

“I have been at Signmaster for some time now and although we have always been a leading dealer, the real turning point for Signmaster was when Sam and Lucy bought the company back in 2017. It was a very exciting time and there was a real injection of energy into the company with a definite enthusiasm to elevate Signmaster to become the UK’s number one dealer of wide format and UV solutions. Investing heavily into the company to facilitate growth, head hunting specialists to amplify our teams, building a new website, re-branding, expanding our product offers and most recently building a newer larger home for Signmaster.

It’s not often that you can say that you enjoy your job, but I genuinely do and the team here at Signmaster are very much like a family unit. It’s a brilliant environment to work in and we have a fantastic culture here at HQ. Combine that with having a team that you can be proud of and you can see why I am so happy here. “

Keep an eye out on Jay and his team, as there are constantly new products and technologies coming to market. Jay and his team will always be on hand to offer you help and impartial expert advice and support.

Signmaster Glen Nunkoo
Glen Nunkoo
Inks & Media Manager

Glen is the Inks & Media Manager at Signmaster and is responsible for ensuring you purchase the best consumables products for your needs. Glen has extensive knowledge in the wide-format print industry, having previously worked as Dealer/Sales Manager for Roland.

“I have been working in the printing industry for around 15 years and I joined Signmaster in February 2017. It’s a really exciting time to be at Signmaster, the future is looking bright and I’m looking forward to helping all of our customers grow their business along with us. We are introducing new products all the time including Signmaster’s new branded signmaking tools and a new range of pull-up and pop up displays.

I am always on the end of the phone to provide advice and guidance on any ink or media related questions you may have. If you would like to receive weekly special offers and product reviews from Signmaster, sign up to our newsletter here

Kate Neiddu Signmaster
Kate Nieddu
Inks & Media Administrator

Kate is our Inks & Media Administrator, she works closely with the Inks & Media Manager, Sales Executives, and Accounts department to process orders and provides excellent customer service to our customers.

“Although I have worked for Lucy and Sam since 2014, my journey at Signmaster Systems started in May 2017 when they took over ownership.  I have enjoyed being given the opportunity to extend my product knowledge within the wide-format industry and this continues to this day.”



Sam Hilton
Operations Manager

Sam is the Operations Manager at Signmaster Systems and oversees the smooth running of the Warehouse and the Technical department. He is responsible for organising and planning printer installations, repairs and services, as well as managing the telephone technical support systems for customers. He manages all goods in and goods out, including packing and despatching of orders across the UK and worldwide, stock taking and re-order reports, along with KPI’s for both departments.

“I have worked in Warehousing and Logistics for over 10 years prior to joining Signmaster Systems in August 2016. Thanks to the support of the Directors, I have gained a NEBOSH General certificate, an IOSH Managing Safely qualification, along with a Level 3 Diploma in Management. This has allowed me to add other aspects to my role, including; Warehouse Management, Facilities Management, Health and Safety Management and Project Management. I was promoted to Operations Manager in 2020, whereby I am now responsible for the Technical department in addition to my other responsibilities.

The company continues to go from strength to strength, and I look forward to an exciting future for Signmaster.”

Gary Roberts
Technician & Warehouse Operative

Gary currently splits his time between working in our warehouse, booking in stock, picking & packing outgoing orders and stock taking.

He is also involved in our technical department helping customers in need with their technical support as well as attending customer’s sites for repair work and refurbishing printers for re-sale.

“Having used a broad selection of machines and software previously in the print room it has given me invaluable experience and knowledge that I am able to pass on to other print service providers. Whether you are looking for technical support on your machine or advice on equipment to enhance your business, I am here to help.”

Sarah Mee Signmaster Systems
Sarah Mee
Inks & Media Sales Executive

Sarah is the Inks & Media Sales Executive and is responsible for looking after all of our customers consumable needs. Sarah has 5 years sales experience at Sky and in the Retail sector. Sarah has a bubbly, enthusiastic personality and since joining Signmaster has enjoyed interacting with our customers.

“It’s a really exciting time to be a member of the Signmaster family. We are working with some of the biggest brands in the market such as Drytac, Metamark & Poli-tape. I have worked in a corporate environment for a number of years now and in the short time I’ve been at Signmaster I have noticed a real family feel to the company and I have always wanted to part of a locally ran business. I pride myself on delivering excellent customer service and I’m looking forward to working with all of our wonderful customers”.

Josh Hall
Inks & Media Sales Executive

Josh is our Inks & Media Sales Executive, working closely with the Inks & Media Manager and Accounts department to process orders and ensure all paperwork is ordered and filed correctly.

He brings to the team vital hands on experience of working day to day with the materials that we sell as a team. During the last 12 months Josh has tried and tested all of the new types of media we have launched and provided valuable and constructive feedback in helping launch these products.  This experience will really help our customers to find the right solution for their application and business.

Josh has always had an interest in printing and photography. He studied photography and product design at Sixth Form and gained an A* in his EPQ Extended Qualification in Photography Portfolio. Josh first came to Signmaster on work experience after finishing Sixth Form College and proved to be a great asset to the Print Room team.

“I really enjoy working at Signmaster, the work environment is great and the people are so friendly and helpful. I have learned a lot about different types of machines and materials and I am looking forward to learning more as we introduce more products.”

Sharon Ashley-Ward
Finance Assistant

Sharon (Shar Shar) works as a Financial Assistant in our finance department and supports the finance manager in the day to day accounting activity.

“Hi, most people refer to me as Shar Shar and I joined Signmaster as a Finance Assistant in October 2019. I have several years’ experience working in Finance and HR roles for sole proprietors and limited companies both in the UK and in Spain, I am currently working towards my AAT Accounting Qualification.

I applied for the role here as it is just what I was looking for to further my accounting career and I am enjoying learning what each department brings to the company so that I may assist and support the Finance Manager in the day to day accounting of the business – it really was a great opportunity for me and I enjoy working here immensely – no two days are the same and I love the variety of the role”.

Anthony Forster

Anthony is a technician in our technical team and carries out machine installations, service and repairs, customer training and technical support for all of our customers.

“Having relocated to Cheshire from Cornwall to be closer to family I decided to take the opportunity to have a career change as well. Since joining Signmaster in 2018 I have gained a good range of knowledge in the wide format industry and have under gone a variety of training and continue to learn new things all the time. The people at Signmaster make working here very enjoyable and no two days are the same.”

James Turner

James is a technician in our technical team and carries out machine installations, service and repairs for all of our customers.

“Having come from an engineering background all my working life, I was very excited to expand my skill set and get involved in the wide format printing industry. Signmaster have been great in supplying extensive training and are a great company to work for. I’m enjoying how every day brings new challenges and the opportunity to meet all different types of businesses and people.”

Kieran Jones-Milner
Warehouse Operative Apprentice

Kieran is our New Warehouse Operative Apprentice working in our warehouse, booking in stock and picking & packing outgoing orders.

I’m currently working towards my level 2 supply chain warehouse operative Qualification; this is a yearlong course that started back in June of 2021 and will end June 2022. When I’m not at work I enjoy my hobby of motocross racing, I have recently started racing on a classic sidecar and won my first trophy this year.